11 Succesful Steam Next Fest Marketing Strategies for success
Discover proven and effective Steam Next Fest marketing strategies to enhance your game’s visibility and boost your Wishlist numbers
Wishlisting games on Steam: What the Data tells us
In this guide, we’ve dug into all the publicly available Wishlist data we could find to help you set realistic expectations for how many Wishlists your game is likely to gain, as well as the likely conversion ratio from Wishlists to sales.
Report: Gamers and Geek Culture: What Gamers Spend On and Why
Geek culture is a rich world, but how do video games fit into it? We surveyed 1,000 US gamers to learn about their passions and spending habits in geek culture. Download the FREE report now.
Game user reviews – your secret marketing weapon
You just released a new game, but are you using its most powerful marketing tool? Player reviews are the key to unlocking visibility, building trust, and driving sales. Our latest post reveals why user reviews matter more than ever and how to get them.
Games Industry Newsletters and Reports: The Ultimate Guide (2025)
Explore our top recommendations for B2B games industry newsletters and reports. Covering a range of topics, including general news, music, design, investment, and AI, they’ll help you stay informed and competitive.
How to Master Game Influencer Marketing in 2025
Navigate the world of game influencer marketing with these insider tips. Learn how to find the perfect partners, choose the right platform, and build lasting relationships that will send your game soaring past any boss battle.
Why Your B2B Games Media Efforts Fail (And How to Fix It)
Struggling to get noticed by influential games trade media? If you’re craving to be featured in GamesBeat, this blog reveals the secrets to landing coveted coverage and amplifying your B2B brand’s visibility.
Boost Your Presence: Grow Your Company LinkedIn Page with These 7 Tips
Resident BGM social media expert Tamsin shares her top lessons, tips, and tricks to help you grow your LinkedIn company page and attract quality, engaged followers.
The BGM Guide to B2B PR Measurement
BRAND NEW for 2025. Want to eliminate the guesswork in your B2B PR measurement? Our comprehensive guide demystifies PR evaluation, providing you with the tools and knowledge to demonstrate your campaigns’ impact
Consumer Survey: How gamers are using YouTube in 2025
We surveyed 1,000 console and PC gamers in the US to shed light on how they discover games, which sources they trust the most and least and what marketing channels most influence their purchasing decisions. FREE download.
11 video game marketing campaigns we love (2025 update)
Dive into the realm of gaming’s most ingenious marketing campaigns. From Halo’s breathtaking diorama to Diablo’s devilishly sweet chocolate shop, discover how these campaigns captivated audiences and reimagined video game promotion.
4 Secrets to a Killer Games Funding Announcement
Want your funding announcement to make a splash? We reveal four key secrets to help maximise media coverage and investor interest
