Overview 

Indie developer and publisher BadFly Interactive approach us to help with the Early Access launch of Dead Effect 2 VR, which was previously available in non-VR formats on console, mobile and PC. Our task was to obtain media coverage from games and VR press as well as influencer coverage on both YouTube and Twitch.

Client

BadFly Interactive

Project

Dead Effect 2 VR

Platform

Steam (for HTC Vive and Oculus Rift)

What we did

Early Access launch PR

What we did

  • Contacted media announcing that Dead Effect 2 VR was entering Early Access ahead of its full launch
  • Outreach to over 600 VR-specific media, consumer games media and media that had previously covered the non-VR version of the game
  • Ran an end-to-end influencer campaign using the key distribution platform Keymailer, offering over 300 keys to verified Twitch and YouTube influencers. This was supported by a promoted slot for extra visibility in the run-up to the game’s Early Access launch

The Results 

  • Secured 43 pieces of unique coverage from a host of top VR and consumer games media including UploadVR, VRFocus, VR Game Critic and PC Magazine
  • Secured 98 pieces of influencer coverage from both YouTube and Twitch with a reach of over 1.5 million viewers. High-level influencers who offered early previews, opinions and reviews included Hagazo, Nathie and Scythe Plays, totalling well over 1m subscribers
  • Organised and facilitated a PCGamesN Dead Effect 2 VR giveaway, which received over 2000 entries
  • Secured BadFly’s presence at VRTO, a VR and AR event in Canada – with Dead Effect 2 VR being one of the event’s showcase VR Games
43
Pieces of Coverage
583
Estimated Coverage Views
71
YouTube Videos
1,500,000
YouTube Reach