Dead Effect 2 VR

Indie developer and publisher BadFly Interactive approachED us to help with the Early Access launch of Dead Effect 2 VR.


Indie developer and publisher BadFly Interactive approached us to help with the Early Access launch of Dead Effect 2 VR. It was previously available in non-VR formats on console, mobile and PC. Our task was to obtain media coverage from games media and VR press. We were also looking to secure influencer coverage on both YouTube and Twitch.
Recognising that this title was a fusion of sci-fi and horror, as well as one of the only titles of its kind on VR, we set about identifying and approaching VR influencers with a strong focus on those reaction-video creators that relish being scared half to death!

BadFly Interactive

Steam (for HTC Vive and Oculus Rift)

Dead Effect 2 VR

What we did
Early Access launch PR

Pieces of Coverage
Est. Coverage Views
0 K
YouTube Videos
YouTube Reach
0 M

What we did

  • Contacted media announcing that Dead Effect 2 VR was entering Early Access ahead of its full launch
  • Outreach to over 600 VR-specific media, consumer games media and media that had previously covered the non-VR version of the game
  • Ran an end-to-end influencer campaign using the key distribution platform Keymailer, offering over 300 keys to verified Twitch and YouTube influencers. This was supported by a promoted slot for extra visibility in the run-up to the game’s Early Access launch

The Results

  • Secured 43 pieces of unique coverage from a host of top VR and consumer games media including UploadVRVRFocusVR Game Critic and PC Magazine
  • Secured 98 pieces of influencer coverage from both YouTube and Twitch with a reach of over 1.5 million viewers. High-level influencers who offered early previews, opinions and reviews included HagazoNathie and Scythe Plays, totalling well over 1m subscribers
  • Organised and facilitated a PCGamesN Dead Effect 2 VR giveaway, which received over 2000 entries
  • Secured BadFly’s presence at VRTO, a VR and AR event in Canada – with Dead Effect 2 VR being one of the event’s showcase VR Games