Overview
Mobile game developer Uglysoft approached us to help with the global launch of its satirical iOS/Android game Dear Leader. Entirely tongue-in-cheek, Dear Leader casts players as Kim Jong-un, Kim Jong-il, and other familiar characters on a quest to thwart the demonic threat. Big Games Machine was also tasked with coming up and executing a creative campaign to drive even more awareness of the game beyond the traditional mobile games media.