We helped SimulaM raise awareness of I Am Jesus Christ during its kickstarter and prologue release
Overview
We teamed up with SimulaM from their Kickstarter campaign to the release of their exciting sci-fi prologue demo. Our mission? Craft press releases that balanced the developers’ vision with a touch of virality, grabbing media attention.
We landed coverage in major outlets like IGN, GameSpot, PC Gamer, and Eurogamer based on the game’s unique concept.
Thanks to our strategic messaging and well-timed code distribution, we rode the prologue’s hype wave, leaving gamers hungry for the full release.
Project: I Am Jesus Christ
Client: SimulaM
Platform: PC
What We Did: Coordinated two strong campaigns during the Kickstarter and prologue release
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What we did
- Drafted a high-quality press release that clearly highlighted the game’s serious themes whilst also recognising the unusual nature of the project
- Extensive research into building bespoke media lists with journalists and influencers who would be most interested in the game.
- Distributed prologue codes to media, utilising the momentum generated around the new demos release
The Results
- We secured 148 pieces of coverage over both campaigns. These were viewed more than 8M times by an audience of over 817m.
- Placed the 2020 Christmas trailer on IGN, which currently sits at over 1.2m views
