With our help, Liftoff Mobile increased its LinkedIn followers by 22%
Overview
For B2B companies of all flavours, LinkedIn has become an essential marketing channel as so many decision-makers are active on the platform. In fact, research suggests that 80% of B2B marketers prefer LinkedIn vs Facebook or X for reaching their target audiences.
In recognition of this, the Liftoff Mobile marketing team asked us to get involved with its LinkedIn company presence as it sought to significantly increase follower engagement, which was lagging behind its competitors
Client
Liftoff Mobile
What we did
Linkedin growth
BUSINESSES WITH AN ACTIVE LINKEDIN PAGE RECEIVE 5X MORE PAGE VIEWS, 7X MORE IMPRESSIONS, AND 11X MORE CLICKS PER FOLLOWER
We set out to add more strategic direction to the content calendar and posting schedule, helping Liftoff’s internal team adopt best practices around posting frequency and times. We also introduced much more detailed measurements, with a monthly review of the best-performing posts so that we could iterate and improve over time.
“I don't think of BGM as our PR agency, I think of them as an extension of our team." Katie Eissinger, Marketing Manager, Liftoff
The results we helped generate speak for themselves:
- An improved social media strategy led to over 305,000 organic impressions, 6,100 engagements*, and a competitive average engagement rate of 9.2% (vs the platform average of 3.49%).
- Over the course of the year, Liftoff’s followers increased by 22% to 19,328. That’s over 3,600 new organic followers at an average monthly growth rate of 1.85% (vs the platform average of 1.54%).
- All key metrics increased from 2023 to 2024 due to a consistent posting frequency, a greater range of accompanying assets, and a wider array of content.
Twelve months of working with Liftoff’s social media team showed the benefit of investing in LinkedIn above other social channels due to its importance as a means to reach Liftoff’s core B2B audience.
