Ubisoft approached us to help with the global launch of its take on the incredibly popular auto-battler genre for PC and mobile (both iOS & Android).
Taking characters from the much-loved Might & Magic series, Chess Royale pits 100 players against each other. They must then battle it out to be the last-man-standing. The game has been designed with speed in mind, offering players quick-fire rounds for bursts of play.
We were asked to engage with global games media and influencers to drive awareness and interest in pre-registration for the game in the first phase. Following this, at launch, we were asked to secure global news, reviews and interviews to raise awareness of the mobile and PC versions.