Steel Sky Productions approached Big Games Machine to launch their forthcoming PC title Warhammer Underworlds: Online into Steam Early Access and then full launch a few months later. Set in the Sigmar Universe, the game features a combination of board and card-based gameplay and has been built as a direct recreation of the best-selling board game of the same name. This project was especially important because it’s rare for Games Workshop to license out permission for developers to recreate an existing physical property.
We were asked to engage with global games media and influencers to announce the game, drive wishlist signups and ensure that preview and then review code was put into the hands of relevant people. We were then tasked with securing coverage around both launches to obtain as much coverage as possible for this popular board game property.