Mixtvision approached us in early 2022 to get the gaming community bubbling with anticipation for their then-upcoming rhythm game, Onde.


Mixtvision approached us to support the announcement and launch of their unique wave-riding rhythm game, Onde, on Steam.

Similarly to our previous campaigns with publisher Mixtvision, we used Onde’s distinct gameplay style – which revolves around solving puzzles and making music in a range of ethereal worlds – as a key focus in our outreach to deliver exceptional results.

We handled the announcement date and launch period outreach for Onde, drafting a launch press release and researching a detailed media list targeting higher-tier outlets. In the launch window, we secured coverage at many outlets, including Eurogamer, IGN, RPS, Bleeding Cool and Twinfinite.

Project: Onde

Client: Mixtvision

Platform: PC

What We Did: Caused a huge splash for the announcement and launch of the rhythm game Onde, securing over 60 pieces of media coverage.

Onde Screenshot 07
pieces of content
0 M
0 K

What we did

  • Drafted a launch press release and media list targeting a wide range of general games media and those with a dedicated PC focus.
  • Distributed Steam codes to higher-tier media outlets to secure scores on Metacritic and Opencritic.
  • We conducted personalised outreach targeting media contacts interested in the rhythm and music genre.

The Results

  • We secured 64 pieces of coverage in the launch window of Onde, with an estimated view count of 799k and a combined audience of over 175m.
  • Our coverage in outlets such as Rock Paper Shotgun, Eurogamer, IGN and GameBlast achieved a 76% Metacritic Score for Onde.
Onde Screenshot 03